Summary

The communication objective of my infographic is to visually communicate the trade data between China, Australia and New Zealand in an easily understandable way.

The purpose of the small version of my infographic is to represent the roughly idea of what the infographic is about.

The data is based on three available PDF documents which summarise the trade data between China, Australia and New Zealand.  It is a bit challenge to represent the data visually in an A4 size infographic because there is a lot of data in these three documents.

At the brainstorming stage, I used the relative location of the three countries on the world map as my first layout and picked the country colours from the reference map. Then I used Photoshop for a quick mock-up of the layout. When I made the sketch, I refreshed my memory with the design principles of shapes and balance learned in the class. I come up with a big circle to connect the three countries and placed the country maps in a triangle positions. It was visually compelling and beautifully balanced with the right colours for the map and the background. I made another circle and add the arrows to represent the exports and imports between countries.  Then I drawn some lines and put the figures of the major exports and imports around the circles. The descriptions of the export and import goods were also added.  I used type on curve function to put the text of major exports and imports around the circles. Within the map, a country flag, country name and population figure were added.  A pie graphic was placed in the middle to give a percentage of the total trade between the countries and each country has a column graphic to indicate the export and import values.  In the theory of Gestalt & Constructivism, form or shape is very important. The eye takes in all the visuals and the brain create a coherent image. In this infographic, the shapes are the dominant objects to attract views’ attention. I also utilize Proximity to group the exports and imports data together.

Regarding font choice, I used Rockwell Extra Bold for the title and subtitle, and Roboto fonts for the main text. Fonts have perceived personality. According to a study, Rockwell Extra Bold has the assertive and/or masculine personality so it is appropriate for the title and subtitle of the infographic to indicate its data’s credibility and solid.  Roboto fonts downloaded from FontSquirrel.com were used for the main text because Roboto fonts are easily readable. Roboto fonts have many variations (Regular, Medium, Light, Thin, Bold, Black, Italic etc.) so there are many font options available if needed.

As for the colours, I started borrowing a colour palette from colourlovers.com. When further studying the colour theory and playing around with the colour wheel, I decided to use the analogous colour scheme for my infographic. But the bright hues are too strong so I toned them down. The tinted colours are far more pleasing and harmonious to the eye.

References

Australia-New Zealand trade, investment, and migration: Year ended June 2014, Retrieved October 10, from  http://www.stats.govt.nz/~/media/Statistics/browse-categories/industry-sectors/imports-exports/fact-sheets-main-trading-partners/aust-yejun14.pdf

australia-28586_640.png (flag), Retrieved October 15, from https://www.google.com/search?site=imghp&tbm=isch&q=china%20flag&tbs=sur:fmc#tbs=sur:fmc&tbm=isch&q=australia+flag

australia-23498_640.png (map), Retrieved October 15, from https://www.google.com/search?site=imghp&tbm=isch&q=china%20flag&tbs=sur:fmc#tbs=sur:fmc&tbm=isch&q=australia++map&imgdii=_

butter.jpg, Retrieved October 15, from https://www.flickr.com/search/?l=commderiv&q=butter

cart-305428_640.png, Retrieved October 15, from https://www.google.com/search?site=imghp&tbm=isch&q=iron%20ores&tbs=sur:fmc#tbs=sur:fmc&tbm=isch&q=coal+cart&facrc=_&imgdii=_&imgrc=ro7AoBnGGEtuoM%253A%3B17FqSxcGOZ2SYM%3Bhttp%253A%252F%252Fpixabay.com%252Fstatic%252Fuploads%252Fphoto%252F2014%252F04%252F02%252F11%252F04%252Fcart-305428_640.png%3Bhttp%253A%252F%252Fpixabay.com%252Fen%252Fcart-coal-mine-job-energy-source-305428%252F%3B640%3B580

China-New Zealand trade, investment, and migration: Year ended June 2014, Retrieved October 10, from  http://www.stats.govt.nz/~/media/Statistics/browse-categories/industry-sectors/imports-exports/fact-sheets-main-trading-partners/china-yejun14.pdf

CHINA, Retrieved October 10, from https://www.dfat.gov.au/geo/fs/chin.pdf

Copper, Retrieved October 15, from https://www.flickr.com/search/?l=commderiv&q=copper

Flag_of_China.png, Retrieved October 15, from https://www.google.com/search?site=imghp&tbm=isch&q=china%20flag&tbs=sur:fmc

Flag_of_New_Zealand_(WFB_2004).gif, Retrieved October 15, from https://www.google.com/search?site=imghp&tbm=isch&q=china%20flag&tbs=sur:fmc#tbs=sur:fmc&tbm=isch&q=new+zealand+flag

Gold.jpg, Retrieved October 15, from https://www.google.com/search?site=imghp&tbm=isch&q=iron%20ores&tbs=sur:fmc#tbs=sur:fmc&tbm=isch&q=gold&imgdii=_

Map_of_New_Zealand_(blank).svg, Retrieved October 15, from https://www.google.com/search?site=imghp&tbm=isch&q=china%20flag&tbs=sur:fmc#tbs=sur:fmc&tbm=isch&q=new+zealand+map

map_china.jpg, Retrieved October 15, from https://www.google.com/search?site=imghp&tbm=isch&q=china%20flag&tbs=sur:fmc#tbs=sur:fmc&tbm=isch&q=china++map&imgdii=_

meat.jpg https://www.flickr.com/search/?l=commderiv&q=raw%20meat

milk power.jpg, Retrieved October 15, from https://www.flickr.com/search/?l=commderiv&q=milk%20powder

wood.jpg, Retrieved October 15, from https://www.flickr.com/search/?l=commderiv&q=raw%20wood

Shaikh A., Chaparro B. and Fox D (2006). Perception of Fonts: Perceived Personality Traits and Uses. Retrieved October 20, 2014, from http://psychology.wichita.edu/surl/usabilitynews/81/PersonalityofFonts.asp

sponge_iron-250×250.jpg, Retrieved October 15, from https://www.google.com/search?site=imghp&tbm=isch&q=iron%20ores&tbs=sur:fmc#facrc=_&imgdii=rvMc3pyV_MLTeM%3A%3BBIGTHPlp-P-XCM%3BrvMc3pyV_MLTeM%3A&imgrc=rvMc3pyV_MLTeM%253A%3BQfGYxA-N-rAtCM%3Bhttps%253A%252F%252Fc1.staticflickr.com%252F1%252F178%252F478766194_a114a62cab_z.jpg%253Fzz%253D1%3Bhttps%253A%252F%252Fwww.flickr.com%252Fphotos%252Felsie%252F478766194%252F%3B640%3B513

Submission – Movie Image

Chen_movie

I have recently watched Michael Bay’s latest blockbuster, Transformers: Age of Extinction, the fourth instalment of the popular robotic franchise. I was amazed to find in this movie that there were so many Chinese elements and what computer graphics could achieve. One of the Transformers scene shot in Chongqing scenic spot, China gave me the inspiration. The transformers were in a beautiful environment. One giant transformer was breathing fire. This is a real cool scene in the movie. For this movie theme image, I instantly thought that I could make one fake scene for a Transformers movie.  I will substitute the environment and the transformers. The intended communication objective is to construct an image that will represent a scene that people will instantly know it is a scene from a Transformers movie. It doesn’t need to be an image from a particular Transformers movie as long as it looks like a scene from a Transformer movie – maybe a future instalment shot in Auckland.

 I took some photos on Mt Wellington and purchased a pack of small transformer model at the Toys World and took some shots of them on the top of my green car. Firstly I played with the environment shots and tried to compose the location image using different photo combination and manipulation.  I settled down with one main photo that the sky is substituted with two photos. I cut out of the city skyline and made it a little bigger.  Once the location scene was done, it was easy to place the transformers in the location. In case I had to manipulate the image later on I used layer mask for the non-destructive manipulation. Then I took a few real fire photos and chose one fire photo under one of the transformer. I manipulated it and made it look like that the transformer was breathing fire. To create the effect of depth of field, the location images were duplicated and blurred using Gaussian Blur filter and masked out to make the foreground in focus and the background out of focus.

To make it look real, a layer for the fire effect was created. A colour adjustment layer and a curve adjustment only affecting the fire effect layer were added. For a similar tone for the image, a colour adjustment layer was created and applied to the overall image.  The result is a photo-real image that represents a scene, that people instantly realise that it is a scene from a Transformers movie.